Dos And Don'ts Of Selecting Wristbands For Your Cause

Getting custom silicone wristbands made up for a cause that is important to you can be inexpensive and easy, allowing you to make more profits that you can pass along to the charity or organization of your choice. Many websites allow you to customize these wristbands and buy them in bulk, so planning your fundraising event won't take much effort. You should consider the following tips to increase the efficacy of this venture.

Do: Choose Short And Punchy Wording

It's important to come up with a catchy slogan to include on your custom wristbands, but you also need to make sure that it's relatively short. There are only so many characters that you can fit on a wristband, and the efficacy of a slogan is reduced when it's not apparent without turning the wristband. In other words, you want the entire slogan — or almost all of it, at least — to be easy for people to see with one glance of someone's wristband.

Don't: Choose A Common Color

Successful silicone wristband campaigns are recognizable by their color. A classic example is the Livestrong band, which is yellow and easy for people to spot from afar. While there's a good chance that virtually every possible color of wristband has been used by someone or some organization, it's ideal if you can try to choose a color that appears somewhat unique. Some companies allow you to combine two colors, which may be effective.

Do: Direct People To A Website

When you choose to customize your wristband, you should also ensure that you're giving people a way to take action. It's not enough to simply raise awareness about the cause — you need to send them somewhere to help out the cause. A simple way is to include your organization's URL on the band. If you're looking to raise money and awareness, it needs to be easy for people to find you online.

Don't: Go Too Thick

Silicone wristbands are available in several widths. Some organizations will occasionally choose thicker bands for their cause, which can be effective in some ways. Namely, you can fit more information on a thicker band. However, these bands are also bulkier, which means that not everyone will want to wear them — even if they agree with the cause. A conventional width will likely serve you better. Keep these tips in mind when you're choosing your wristbands, and you'll already be taking a step toward an effective campaign.